the 10 blogger outreach commandments

11 August, 2015

I don’t consider myself religious or an expert in the media relations business. However, as fate would have it, I get to be both the PR pitching to the blogger and the blogger being pitched to by the PR folk. Interesting situation, no? When I read countless articles of PR blunders, I take it in stride and go, ‘Well of course, who would be stupid enough to do that?’. Well folks, sadly there are people who do that. So the blogger in me decided to write this post, but the PR professiona [...]

5 tips to do what you love

11 August, 2015

Yes, you’ve heard the age old saying of “Do What You Love” before. With these tough times, there are about 100 applicants for every job opening or there is always someone that is looking to one-up you from your position, so how can you “do what you love”? 1. Set Boundaries. As I get older, I am less interested in working contracts that pay very little in something that I’m not even interested in. These type of contracts take more time than it’s worth, so weed out the ones t [...]

how to deal with people

11 August, 2015

Being in Public Relations means you have to deal with, well, the public. The people. Sometimes it can be very trying to do so, but it is essential as a PR professional. One of the most important skills you can teach yourself in life is how to deal with people and certain situations. I have done many random jobs in my life and no matter what you are - a PR manager, a lab assistant, a barista or a pizza maker at a fast food chain, you are always going to encounter  crazy people. The varia [...]

like a virgin, cold calling for the very first time

11 August, 2015

I am no means a confident PR professional like my home girl Samantha Jones likes to lead on in Sex and the City. I remember the first time I had to pick up the phone to do cold calling, my hands were shaking. I sat at my makeshift desk at my internship with a rather large real estate firm, looking at the phone that had a ridiculous amount of buttons. I had a paper list of media maybe about 15 pages deep that wasn’t local media but ones on the East coast. I had to call them up and tell them [...]

5 tips to write a great press release

11 August, 2015

Writing a press release has changed greatly from when I started in PR (yes, I’m doing this old lady rant). Long gone are the days of having to pick up newspapers to find out who writes what column, compiling media contacts that way and faxing press releases. THANK MERCIFUL HEAVEN FOR THIS. Releases are more interactive with live links in them, added photos and the ability to connect with a client through the wonderful world of social media. That being said, the basic principles stil [...]