the 10 blogger outreach commandments

11 August, 2015

I don’t consider myself religious or an expert in the media relations business. However, as fate would have it, I get to be both the PR pitching to the blogger and the blogger being pitched to by the PR folk. Interesting situation, no? When I read countless articles of PR blunders, I take it in stride and go, ‘Well of course, who would be stupid enough to do that?’. Well folks, sadly there are people who do that. So the blogger in me decided to write this post, but the PR professiona [...]

5 tips to do what you love

11 August, 2015

Yes, you’ve heard the age old saying of “Do What You Love” before. With these tough times, there are about 100 applicants for every job opening or there is always someone that is looking to one-up you from your position, so how can you “do what you love”? 1. Set Boundaries. As I get older, I am less interested in working contracts that pay very little in something that I’m not even interested in. These type of contracts take more time than it’s worth, so weed out the ones t [...]